"Dream it" is where the journey begins for every aspiring therapist envisioning their practice. It's the phase of boundless imagination, where one dares to dream of the impact they can make in the lives of others through their therapeutic work. Here, therapists visualize their ideal practice, imagining the type of clients they wish to serve, the therapeutic approaches they'll employ, and the unique atmosphere they'll cultivate within their practice space. It's about envisioning a practice that not only meets the needs of clients but also aligns with the therapist's personal values, passions, and professional aspirations.

"Build it" marks the transition from vision to action as therapists roll up their sleeves and begin to construct the foundations of their practice. This phase involves practical tasks such as securing office space, obtaining licensure and certifications, setting up administrative systems, and developing a marketing strategy. It's about laying down the infrastructure that will support the delivery of high-quality therapeutic services while also attending to the logistical and regulatory requirements necessary for a successful practice launch. With each decision and action taken, therapists move closer to bringing their dream practice to life.

"Grow it" is the phase of expansion and refinement, where therapists focus on nurturing and developing their practice to reach its full potential. Here, the emphasis shifts to building a robust client base, refining therapeutic skills, expanding service offerings, and fostering a strong professional network. It's about continuously seeking opportunities for growth and evolution, whether through further education and training, strategic partnerships, or innovative service delivery models. As therapists cultivate a reputation for excellence and deepen their impact within their communities, their practice flourishes, and their vision becomes even more realized.

"Sell it" represents the culmination of the therapist's journey as they prepare to transition out of their practice, whether due to retirement, relocation, or a desire to pursue new opportunities. In this phase, therapists focus on effectively transferring ownership or transitioning client care to ensure continuity of services and uphold ethical standards. It's about honoring the legacy of the practice they've built while also responsibly navigating the practical and emotional complexities of letting go. Through careful planning and execution, therapists can confidently pass the torch to the next generation of clinicians, knowing that their practice's impact will endure long into the future.